Personalised Programming
Your plan is built from scratch, around your body, your schedule, and your life. No templates, no guesswork. Just a program that actually fits.
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8 weeks. Guaranteed, or your money back.
Answer a few quick questions and get your daily calorie and macro targets, the exact numbers to lose fat or build muscle. Free, in under a minute.
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Powered by the Mifflin-St Jeor equation, the most accurate BMR formula, recommended by the Academy of Nutrition and Dietetics.
Drop your email below and I'll send you your personalised calorie and macro targets, plus a free guide on how to actually hit them.
No spam, ever. Just your results + occasional coaching tips from Coach James. Unsubscribe anytime.
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Want Coach James to build your exact training and nutrition plan from scratch?
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I know exactly what it feels like to be in your shoes. I've been out of shape. I've looked in the mirror and hated what I saw. I let bad habits, alcohol, and comparing myself to everyone around me hold me back for years. That wasn't just a phase, it shaped who I am as a coach, because I didn't learn how to transform my body from a textbook. I learnt it by living it.
I hold a Bachelor of Exercise and Health Science and a Master of Teaching (Secondary), and as a PDHPE teacher I've spent over a decade educating and inspiring thousands of people to take control of their health. But the real education came from doing the work on myself first. Figuring out which foods I enjoy and building a real relationship with food. I have learnt to stay consistent when life got hard. I've made every mistake so you don't have to.
What I know now, after the years, the setbacks, the degrees, and the thousands of people I've coached and taught, is that transformation isn't about being perfect. It's about staying in the game long enough to win. A great coach speeds that up. My job is to give you the tools, the plan, and the accountability to stop starting over and finally finish what you started.
Two ongoing plans. One challenge. One goal. Pick your path and let's get to work.
Paid upfront — $755 for all 8 weeks · save 15%
Same coaching engine as Premium Coaching, built into a focused 8-week sprint with a set start date, a capped cohort of 10, and a hard finish line.
If you work better with a deadline and a group around you, this is your entry point. Opens a few times a year.
Finish the 8 weeks and want to keep going? Roll straight into ongoing coaching, no gap, no re-application, same rate.
Plus, every intake competes for a $1,000 cash prize for the best verified transformation.
Personalised nutrition coaching with weekly check-ins and full app access.
All ongoing plans billed weekly · 12-week minimum commitment.
Not ready for ongoing coaching? Get a one-time plan to kickstart your journey.
The full ACTIV8 recipe book is coming soon. Join the waiting queue, pay once now to lock in your copy, and the moment it's live it's sent straight to your inbox.
Join the Waiting Queue →Ready for a plan built around you? Your $95 is credited toward coaching when you upgrade.
Learn more →A complete meal plan built around your body, your goals, and your real life, created once, yours to keep, no subscription.
Get Started Now →Want weekly accountability and a training program too? Your $250 is credited toward ongoing coaching when you upgrade.
Learn more →One-time purchase · Instant access · No subscription required
High-protein, easy-to-make recipes designed around your macros, so eating well never feels like a chore. Drop your email and I'll send it straight to you.
Everything you want to know before applying.
Tell me a bit about yourself and your goal below. I'll personally get back to you within 24 hours and help you find the plan that fits, no pressure, no obligation.
Online coaching · Australia-wide
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